Every day I see VAs asking the same question, "What do I post on social media?"
They think flooding every platform with generic "hire a VA" posts will magically make clients appear.
But that isn't how it works.
Social media can be a goldmine for attracting clients - but only if you adopt a strategic approach.
Most VAs fall into the "post and pray" trap of churning out uninspiring, untargeted content aimed at nobody in particular.
So, if you're ready to ditch the aimless posting and attract high-quality leads, let's go about turning your social media account into a lean, mean, client-generating machine.
The Virtual Assistant Social Media Marketing Course launches in:
The course will be £99 when it launches on Thur 4th April.
So pre-order now, grab a 30% discount, and start the course after Easter.
1. The secret to identifying the perfect social media platforms for your ideal client - because not all platforms are created equal.
2. How to craft compelling content that showcases your expertise and positions you as the go-to VA. Ditch the "hire me" posts and focus on your target client instead.
3. Strategies for attracting high-quality leads who are ready to invest in your services.
4. How to create a clear social media strategy and content plan that attract clients on autopilot freeing you up to focus on what you do best: serving your clients.
Delivered via a mix of videos and written content, the course covers:
To kick off the course, I explain why you need a well-thought-out social media strategy and give you example strategies for three different types of VA so you can see what it looks like in 'real life'.
I then show you how to create a social media strategy that is aligned with your services and target clients - and how to use AI to evaluate and perfect it. (I know, right? Clever!)
I finish the section by sharing the pros and cons of using social media to market your VA business and provide best practices for using social media effectively.
VAs just want to know what to post, but as social media is one of the most time-consuming and labour-intensive ways of attracting clients before you post anything, you need a clear understanding of your target audience and which platform to focus on.
To help you do this, I provide the pros, cons and demographics of each social media platform so you can decide which one (because you can't be on all of them, doll) is the best match for your services and the type of clients you're looking for.
VAs often fall into the "posting for the sake of posting" trap. They waste time churning out generic content aimed at nobody in particular.
No more.
To free you from this trap, I'll guide you through the ins and outs of content creation, from crafting compelling posts to designing scroll-stopping images that speak directly to your target audience.
And I don't just tell you how to do this... I show you.
It can be hard to come up with engaging content that provides solutions, not sales pitches, but as AI never gets tired (it's just you, fresh on a good day!), I'll also show you how to use it to create unique, eye-catching posts aimed directly at your target audience.
When it comes to social media metrics, it's easy to get lost in the sea of data. However, assessing your stats will show you what's working and what's not.
I show you exactly how to analyse your stats so you can see how your posts are doing and help you troubleshoot and fix any underperforming content.
Social media shouldn't feel like a chore, so I also provide a pick-and-mix marketing checklist with daily, weekly, monthly, and annual tasks tailored to your strategy and chosen platforms.
Then I guide you through creating a well-structured content plan and calendar, to ensure a consistent posting schedule - because you need those too!
This section of the course will ensure you understand the numbers and have the tools and knowledge to streamline your marketing and make the most of your limited time and resources.
As you can see, there is a lot more to marketing your business on social media than posting random updates on any old platform.
Building a strong social media presence for your business requires a strategic approach.
It's fun creating dazzling, eye-catching social media content and images, but the best content in the world won't get you far unless you know who you're looking for and you have a plan to cut through the noise.
I see VAs really struggling with social media, so I wrote this course to act as a roadmap to guide you through everything you need to nail your social media marketing and bag new clients.
The only way you can decide if this course is for you is by being on the inside, not the outside. So if you sign up and decide it’s not for you, as long as you let me know within 14 days and you have completed less than 20% of the course, just ping me an email and I'll give you a full refund.
Because if you're not happy, I'm not happy.
Big thanks to everyone who voted for me. You're actually the real winners because you wouldn't have voted for me if you didn't feel my DIY VA course was worth every penny.
It is my absolute honour to help you go from admin whizz to kickass Virtual Assistant.
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